HYUNDAI'S INSTEROID GLOBAL CAMPAIGN ANSWEREs A SIMPLE QUESTION – WHAT IF YOU DIDN'T HAVE TO CHOOSE BETWEEN A DAILY CAR AND A RACE CAR? in a playful way it merges the two worlds, and the game aesthetic makes it even more fun.

I designed all of the scribbles that appeared in the hero and unveil videos. first i drew them all frame by frame in photoshop, then i added pixelation and glitches in after effects.